28 Jan '12, 5pm

QR Marketing Evolving Rapidly [Study]

Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively. Nellymoser Inc. released a study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December. In January, there were seven advertising codes for each editorial code. By September, the ratio was nearly 25:1. "In the beginning of the year, it was really very much an experiment," says Roger Matus, Nellymoser executive vice president. "It seemed like somebody in the company had said, 'Hey, we oughtta do mobile, and I heard about this thing. Let's stick it on there.'" Researchers scanned every QR Code, Microsoft Tag, Spyderlynk SnapTag, BEE Tag, JagTag, Digimarc watermark and other codes with an iPhone or Android ...

Full article: http://searchenginewatch.com/article/2142062/QR-Marketing...

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