01 Apr '14, 12pm

Conquering Content Marketing, Step 4: Racing to Launch

Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, was on the phone with Tim, the company's PR head. For months Lisa had been working on a new marketing campaign aimed at resurrecting British Outfitters' tainted image, caused by a messy image crisis created by her old boss, Don. The company is less than a week away from a new marketing campaign launch that revolves around an Instagram video contest that would connect user-generated content with the company's new TV ads. Lisa couldn't believe the email Tim sent to her before he made the call. Did you miss the previous installments and want to catch up now? See "Conquering Content Marketing in 5 Steps: It All Starts With a Plan ", "Conquering Content Marketing, Step 2: The Content (and Plot) Develops " and "Conquering Content Marketing, Step 3: Facin...

Full article: http://searchenginewatch.com/article/2337032/Conquering-C...

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