31 Mar '14, 9pm

SearchCap: The Day In Search, March 31, 2014

Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The […] Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report] In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while […] Google’s Apri...

Full article: http://searchengineland.com/searchcap-day-search-march-31...

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