31 Mar '14, 7pm

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Dubbed the "polar vortex," this past winter's storm system was a brutal one for many in the U.S. Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. "Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to 25)," Marin said in its announcement. Click volume and spend also increased by 268 percent and 79 percent respectively, "but only at a fraction of the search impressions, indicating advertisers missed out on a captive audience." In order to help brands stay relevant to their audience and beco...

Full article: http://searchenginewatch.com/article/2337245/Marin-Softwa...

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