31 Mar '14, 7pm

YouTube to Advertisers: Commit to Us and We'll Guarantee the Views

YouTube continues to look for ways to increase revenue for top talent, while maintaining control of their revenue splits. But is it enough? As competition for views online gets tighter and tighter, creators are seeking other outlets to pay the bills. Whether that’s brand deals, licensing deals or other partnerships, it’s clear that YouTube isn’t paying the bills like many creators would hope. If moves like this for YouTube can’t give a noticeable boost to creators’ pockets, a new service from Yahoo with better revenue could be just the thing for struggling creators. Of course that all depends on the audience Yahoo can offer content creators. Yahoo might have the money and infrastructure to offer a service like YouTube , but the audience and community that calls it home will be difficult to replicate.

Full article: http://www.reelseo.com/youtube-advertisers-guarantee/

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