31 Mar '14, 7pm

Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while impressions fell again, by 15 percent. IgnitionOne cautions that the drop in impressions does not imply that search queries are down but that the decrease is due to the rise in mobile searches where there is less real estate for ads. Looking at three industry verticals — automotive, travel and retail — the highest YoY growth in spend came in the travel sector at 15 percent, compared to 4 percent for automotive and 8 percent for retail. All impression metrics were down with the exception of a 10 percent rise ...

Full article: http://searchengineland.com/paid-search-spend-rises-8-per...

Tweets

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Publishers See Major Opportunity for Mobile Vid...

reelseo.com 31 Mar '14, 5pm

The publisher replies to the Ooyala survey seem to show that we may not have enough research into exactly who is watching ...

SearchCap: The Day In Search, March 31, 2014

searchengineland.com 31 Mar '14, 9pm

Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather sy...

「風立ちぬ」公開中!

「風立ちぬ」公開中!

cathaycineplexes.com.sg 06 Apr '14, 4am

Jiro dreams of flying and designing beautiful airplanes, inspired by the famous Italian aeronautical designer Caproni. Sho...

Top 10 luxury brand digital campaigns of Q1

luxurydaily.com 03 Apr '14, 9am

Four other videos trailed the lead commercial and conveyed ideas such as resilience and authenticity and build upon the bu...

Top 10 luxury brand multichannel marketers of Q1

luxurydaily.com 01 Apr '14, 9am

Karl Lagerfeld EmotiKarl icon Luxury marketers amplified in-store ambiance through digital initiatives in the first quarte...

Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Strong Start: Paid Search Grew 25 Percent In Q1...

searchengineland.com 09 Apr '14, 2pm

Regionally, his recommendations vary. Europe, the Middle East and Africa (EMEA) have begun recovering from a sluggish 201,...

4 Tips to Breathe New Life Into Your Paid Search Campaigns

4 Tips to Breathe New Life Into Your Paid Searc...

searchenginewatch.com 04 Apr '14, 2pm

The paid search landscape has rapidly evolved over the last 18 months. Some might even say it has completely transformed. ...

Top 10 luxury brand social marketers of Q1: Soc...

luxurydaily.com 02 Apr '14, 8am

According to Van Cleef & Arpels, the jeweler introduced the first Flipboard publication on the social magazine application...

#LEBRONMADNESS continues! You can vote on the Elite 8 on-site right now

#LEBRONMADNESS continues! You can vote on the E...

sneakernews.com 31 Mar '14, 8pm

Sneaker News March Madness Nike LeBron Tournament continues forward as we reach the pivotal Elite 8 round of voting. All f...

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Mobile Search Advertising Grows in Q1: 8% in U....

searchenginewatch.com 11 Apr '14, 4pm

Globally, mobile advertising cost per click (CPC) is up nearly 60 percent year-over-year (YoY). Here in the U.S., smartpho...

VA News Releases: Disability Claims Backlog Red...

va.gov 01 Apr '14, 2pm

The current backlog, defined as claims pending more than 125 days, is at its lowest point since March 2011, when the backl...

ほかにも上映館あるっぽい! 14:10はさすがに間に合わないか。

ほかにも上映館あるっぽい! 14:10はさすがに間に合わないか。

movies.insing.com 06 Apr '14, 5am

Showtimes Select a movie 300: Rise Of An Empire Beijing Love Story Black Comedy Captain America: The Winter Soldier Dallas...

Mobile Devices to Account for 50% of Paid Searc...

searchenginewatch.com 24 Mar '14, 8pm

If you're investing in search advertising, the time is now to understand your mobile audience. In its latest research , on...

New Steve in Speedo! Quarterly Report: the Firs...

Quarterly Report: the First 3 Months of 2014 >> Tuesday, April 01, 2014 Swim: 36,830 yards Bike: 8 miles (in Tel Aviv) Run...

While I'm gone: Marketing Day & SearchCap best ...

searchengineland.com 05 Apr '14, 6am

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Searc...