31 Mar '14, 4pm

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

From the data recorded over a 7 month period by Shareaholic , referral traffic from YouTube proved to attract the longest time spent on site by users (227.82 seconds), as well as generating the highest pages per view per visit at 2.99. The bounce rate was also favorably low (43.19%) compared to sites like StumbleUpon (67%) and Facebook (56%). We know that video content lends itself exceptionally well to social sharing and if a video is engaging, viewers are likely to want to investigate that brand further. YouTube viewers are also more likely to devote more time to watching video content and are prepared to put in the extra seconds or minutes, which can be a huge win for a savvy brand or marketer.

Full article: http://www.reelseo.com/youtube-social-referrals/

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