31 Mar '14, 1pm

The Complete Social Media Spring Cleaning Checklist

The Complete Social Media Spring Cleaning Checklist

It's that time of year again. The snow and ice are thawing in most places, and the greenery is returning. It's a time of new beginnings. A fresh start. Use this seasonal motivation to get organized and bring some order to your brands' social media. Social media is quickly evolving ecosystem, and throughout the year, most community managers are just looking to keep pace with a steady flow of posts, tweets, pins, pics, and videos. But, too often, we focus on the message and not necessarily the routine maintenance – it's like filling a car up with gas but never getting the oil changed or the tires rotated. Armed with this social spring cleaning checklist, marketers can give their social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. 1. Revisit Goals and Assess Performance An entire social media evaluation can seem like a daunting tas...

Full article: http://searchenginewatch.com/article/2337030/The-Complete...

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