31 Mar '14, 12pm

Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC by @MirandaM_EComm

Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC by @MirandaM_EComm

Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates to those with best-of-the-best Quality Scores . In the course of seeking out examples of advertisers doing all the right things, we found many more who are getting it oh-so-wrong. From dynamic keyword insertion abuse to crappy headlines and nonsensical ad copy, we’ve seen it all. What follows are a few epic fails I refuse to feel bad about pointing out, because someone really should have caught these by now. Is anyone home on the other end of these campaigns? Come, marvel at the mistakes, the missteps, the wasted opportunities. We’re not just here to poke fun, though; there are important PPC lessons to be learned from each of the bad ads below. You’ve learned from the best, now let’s see what we can learn from the worst....

Full article: http://www.searchenginejournal.com/bad-ads-worse-ads-bad-...

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