31 Mar '14, 1pm

Why Social Signals Are Important For SEO

Thought about logically, the value of social signals in relation to online performance makes perfect sense. Consider the following: there are two separate pieces of content created that have similar subject matter. Piece A is shared over social media 10,000 times, while piece B is shared 25 times. Which do you think will perform better? The number of times the piece has been shared gives Google an indication of its value to users. The higher the shares, the more likely it is to be relevant and useful. In today's digital world you must integrate social into your online marketing. Social is earned media, and earned media is always more trusted than paid media . If you fail to utilize social media as a tool, you are letting a formidable opportunity pass you by.

Full article: http://www.searchenginepeople.com/blog/925-social-importa...

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