31 Mar '14, 12pm

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

The SEO industry moves quickly. Those of us who work in the industry are always trying to adapt and keep up with best practices. Due to the nature of our niche, we can sometimes get ahead of ourselves in the search for the next big industry shift. Right now there is a lot of talk about Google using social signals as a ranking factor. However, the truth is social signals are easier to manipulate than links. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search. Links remain at the core of Google's search algorithm and continue to be the driving force behind rankings. Due to the pitfalls associated with using social as a ranking signal, links remain the best factor for determining visibility online. Pitfalls of Using Social as a Ranking Signal First off, let's make this clea...

Full article: http://searchenginewatch.com/article/2337029/3-Pitfalls-o...

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