30 Mar '14, 6pm

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

As we move into April, the 2014 FIFA World Cup comes ever nearer, and video advertisers and marketers are gearing up to take advantage of what may be the biggest online event we've seen yet. During the 2010 FIFA World Cup event, over 26 million hours of online video content was consumed, making it the largest online sporting event in the U.S. up to that point. 4 years later, smartphone usage is through the roof and a new survey and infographic from YuMe highlights the opportunities available to video advertisers in terms of viewing habits, particularly second, and multi-screen.

Full article: http://www.reelseo.com/world-cup-2014-second-screen/

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