29 Mar '14, 10pm

Develop an effective PPC campaign by following these tips... #PPC

Develop an effective PPC campaign by following these tips... #PPC

Rob Henry is the Director at Online Presence . Digital marketing agency, specializing in search engine optimization, pay per click and social media marketing. Follow Rob on Google + . You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – here are just a few of the elements that go into crafting a successful campaign. Bid Optimisation Just because you’re paying for each click, it doesn’t mean that all ads – and all clicks, for that matter – should cost the same. Don’t confuse ‘optimising’ your ad spend with cost-cutting; Pay per click marketing is a process driven by expenditure, and it could be that the optimal move in terms of ra...

Full article: http://www.webseoanalytics.com/blog/hints-and-tips-for-a-...

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