29 Mar '14, 9pm

Can the Bing and Google Banner Ads Be Successful?

Can the Bing and Google Banner Ads Be Successful?

About a week before the Bing announcement, it was uncovered that Google was tinkering with larger banner ads. On October 23, 2013, @SynrgyHQ posted an image on Twitter that showed a sponsored cover photo for Southwest Airlines. Google confirmed that a small test run was currently going on in the U.S. – less than 5 percent of search queries. So far, about 30 brands, including Crate & Barrel, Southwest Airlines, and Virgin America, are participating.

Full article: http://www.searchenginejournal.com/can-bing-google-banner...

Tweets

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