29 Mar '14, 2pm

New Yahoo Video Platform Aims to Take on YouTube, AOL [Rumor]

Yahoo and its plans surrounding online video have been a cause for speculation for years, especially since the appointment of Marissa Mayer to the role of CEO of the company. Now, rumor has it that these plans are about to come to fruition within the next couple of months, with the launch of a dedicated video sharing platform. Re/code broke the story earlier and claim that Yahoo wants to roll out a "showcase" for popular video content and is prepared to offer a more financially lucrative incentive for big name content creators and publishers than YouTube can, via an improve ad revenue rate.

Full article: http://www.reelseo.com/yahoo-video-platform/

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