Generating User Engagement For Brands: Interview With Chris Newton at #Dreamforce #DF13
Influitive provides a series of fun challenges to users, such as asks that you may want them to do, that allows them to earn points and encourages them to come back and keep doing these things. As peer to peer marketing becomes more important than ever, Influitive ensures review sites are filled with positive sentiments from real customers advocating for their favorite brands. Influitive bases their pricing model on the number of engaged advocates, ensuring the best possible return on investment. If you have an audience in the thousands but only one hundred of them are actively engaged, then you will only pay based on those engaged users.