29 Mar '14, 10am

Online Content Collective – March 6, 2014 -Conversion Optimization - #seo

All the marketing efforts spent on increasing your rankings, building your brand, and connecting with customers is worthless if you neglect the final steps in the sales process. While getting qualified traffic to your website is important, it is only one component of success and you will be losing out on potential sales if you do not maximize your conversion rates. This is achieved through an effective website layout and a superior customer experience. Strategies for conversion optimization can involve the overall quality of your website as well as targeting specific pages such as product and checkout pages. Fine-tuning your website to guide customers through each stage of the sales funnel can result in an increased percentage of leads and sales even if there is no increase in traffic. The following articles provide helpful suggestions gained through conversion rate optimi...

Full article: http://www.seo.com/blog/online-content-collective-march-6...

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