28 Mar '14, 1pm

The Ultimate Guide to Google AdWords Conversion Types

The Ultimate Guide to Google AdWords Conversion Types

Earlier this month, Google AdWords officially launched Flexible Conversion Counting , a new type of conversion that allows advertisers to track the types of conversions that are most valuable to their business. This change changed how conversions appeared in our AdWords interface – “Conversions (1-per-click)” changed to “Converted Clicks” and Conversions (many-per-click) changed to “Conversions”. For many PPC professionals, we just made a mental note, updated some reporting templates or our data warehouse and moved on. For other advertisers, this update opened up the door to consider, or reconsider, which conversion types best suit their business. With that in mind, we wanted to give a refresher on what types of conversions you should be tracking and why, while also reviewing some of the new conversion types available in AdWords. Below, we’ve broken out conversion types in...

Full article: http://searchenginewatch.com/article/2336772/The-Ultimate...

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