28 Mar '14, 12pm

3 Ways Merchants Can Gain More Visibility on Google

3 Ways Merchants Can Gain More Visibility on Google

There are far more than 1 million Google advertisers. Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are optimized, you have some steep competition on Google. Here are some easy ways to get a leg up on your competition that don't require too much work. 1. Highlight Google Special Offers Google special offers (merchant promotions), are the promotions you see next to products or merchant sites on Product Listing Ads and on Google. Merchants can use to promote store or product sales, which is an easy way to increase conversion and click-through rates, drive traffic to your site, and differentiate your listings. If you aren't familiar with Google Special Offer promotions, check out how to get started here . Recently, Google updated the functionality on Google Shopping comparison pages so sh...

Full article: http://searchenginewatch.com/article/2336779/3-Ways-Merch...

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