27 Mar '14, 1pm

Social Media Versus Social Networking as a Content Marketing Strategy

Social Media Versus Social Networking as a Content Marketing Strategy

is a tiny form of social media. It might be more accurately called Social Network Marketing. There is a medium for publishing content – somebody else’s site. And the content does not belong to the owner (it kind of does). But for those who are very active on Facebook, Twitter, Google+ and LinkedIn, after you have created something really cool, wait a week (sometimes a couple of days, and sometimes even a couple of hours), then go back and try to find it. Let me know how that works for you. The average length of time for an update on social media is 3 hours! (Check out fact number 7 from a recent SEJ post! ) Social networking is hanging out with friends and family. And the last time I checked you don’t do business with friends and family.

Full article: http://www.searchenginejournal.com/social-media-versus-so...

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