25 Mar '14, 12pm

Why You Need to Use the Google Analytics AdWords Report

Why You Need to Use the Google Analytics AdWords Report

If you use AdWords, then you're undoubtebly familiar with the AdWords interface and the reports it has to offer and possibly also use Google Analytics for many other areas of analysis on your website. But have you considered using the AdWords reports within Google Analytics rather than in AdWords alone? There are a number of benefits to having this data here, which I'll cover in this article. The key points being: Users without access to AdWords can assist with analysis (although for some this is a disadvantage). Just a few select reports to highlight key pieces of information that can get lost in the AdWords interface itself if you aren't very experienced in it. Easy access to search query data. Keyword positions and day part information made more accessible. Data shown from multiple AdWords accounts if you have linked more than one to that profile. Available Reports are ...

Full article: http://searchenginewatch.com/article/2336051/Why-You-Need...

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