21 Mar '14, 12pm

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

Year-over-year (YOY) comparisons are a great way to see recurring changes in traffic correlated to certain times of year, but if the analytics data comes up short of a year, it's game over. This article will walk you through how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Tools used: Google Webmaster Tools Excel Download A Weeks Worth of Google Webmaster Tool Data It's important to remember the main limitation of what we have available in Google Webmaster Tools. We're limited to top 2,000 keywords a day, if your site has more than this try verifying as many subfolders as possible. URLs that are structured like a subfolder will work. Create a new workbook to consolidate data and note some num...

Full article: http://searchenginewatch.com/article/2335515/How-to-Gain-...

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