08 Mar '14, 2am

Matt Cutts: How Google Determines What's A #PaidLink #SEO #SEM #digitalmarketing

Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, the others are less obvious. The others include: how close is the value to money, is it a gift or a loan, what is the intent of the audience and is it a surprise or not. Explicit Link Sales Links that are explicitly sold for money are the most obvious. A webmaster sells a link to another webmaster in exchange for a certain dollar payment. That is clearly a paid link, and Matt Cutts said that is the most common paid link example, by far. Close To The Value Of Money The next determination Google uses is to see how close is the value to money. For example, a ...

Full article: http://searchengineland.com/matt-cutts-video-google-deter...

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