10 Jan '12, 2pm

Will Yahoo Remain A Global Player Under Scott Thompson?

Will Yahoo Remain A Global Player Under Scott Thompson?

For Yahoo, the new year got underway with the appointment of a new leader, Scott Thompson. Mr. Thompson’s appointment was announced on the 4th of January with him due to take up his responsibilities at the beginning of this week — so right now, he’ll be meeting his new team and finding out what really makes the Yahoo business tick. Most recently Scott Thompson was the President of PayPal and is credited, especially within the Yahoo announcement press release, as “Driving customer engagement built on strong technology platforms.” But much of the chatter around Wall Street has questioned Mr. Thompson’s ability to grow a “media” business when the focus of his experience has been around technology. Is Yahoo A Media Or Technology Company? For a search engine, this would be a ridiculous statement the equivalent of saying, “If Google is now a media company, it doesn’t need to inv...

Full article: http://searchengineland.com/will-yahoo-remain-a-global-pl...

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