25 Feb '14, 6pm

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are gaining ground. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts a site’s search, navigation, and content to each visitor. With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). We’ve reported on BloomReach’s customized experience cross-device before. But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without the old cumbersome ways of deploying, said BloomReach....

Full article: http://searchenginewatch.com/article/2330912/New-BloomRea...

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