22 Feb '14, 10am

How Top European Clothing Giants Overpowered #Search #Marketing #SearchMarketing

What Google is really happy about, is the augmentation of search engine marketing that ASOS underwent last year to make their website even more retail savvy. SEM is important for any company that plans to convert traffic into revenue, regardless of whether they are actually selling products online or not. According to Marketing Week , ASOS increased their digital marketing efforts in 2013, focusing on country-specific campaigns. Gemma Lovelock , Director of promotions marketing agency Lock-In Marketing, also said that ASOS made sure that their online store was accessible to customers from anywhere and with any device. You can find details about the search marketing strategies of ASOS in recent a blog post by Lara Vogel that compares brands and retailers online. They’re not doing so bad on social media either which supports their organic visibility with social linking.

Full article: http://www.searchenginejournal.com/two-top-european-cloth...

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