29 Dec '11, 8pm

How Google Might Identify Transient Content on Webpages

content on a page that is often the same for more than one page of a site, and may be the same for all pages. That boilerplate information might include copyright notices, navigation bars and sidebars. text and other information in sidebars and footers and headers that might be the same from one page to another. Boilerplate information might not be weighted as highly as main content information n a page that changes from page to page, when it comes to indexing that content in search results. Transient content may be within the same areas as boilerplate content but they differ from one another.

Full article: http://www.seobythesea.com/2011/12/how-google-might-ident...

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