28 Dec '11, 2pm

Web Analytics Year in Review 2011

Web Analytics Year in Review 2011

Around the same time last year , we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analytics technology and services sector alone to be worth more than £100 million annually. If we assume this number can be applied relative to GDP, that would put the web analytics technology and services sector well above $4 billion globally. But as with anything web analytics related, sometimes concentrating on the numbers are not as important as the trend! The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12 percent year over year, certainly in the realm of “significant.” These were the top stories and trends of 2011. Online & Offline Data Integration What good is online in...

Full article: http://searchenginewatch.com/article/2133253/Web-Analytic...

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