04 Feb '14, 8pm

Yahoo Wants Back in the Search Game

Yahoo is rumored to be planning a return to the search market, with two projects they hope will get the company back on the map with their own search engine. Yahoo CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, in order to take back Yahoo's organic and paid search in-house. Right now, Yahoo has a long-term search and advertising contract with Microsoft's Bing, which provides Yahoo's organic search results and related search advertising. The contract was renewed last year, but Mayer was reportedly not happy about it. The current one-year contract will expire at the end of March. But whether Yahoo could possibly have anything in place to replace the results they get from Bing search would likely be a long shot. Yahoo has apparently brought many of their top Yahoo executives onboard with the project with plans to see something ...

Full article: http://searchenginewatch.com/article/2326953/Yahoo-Wants-...

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