04 Feb '14, 2pm

Can Yahoo Make A Come Back Into Search?

Over the weekend, news broke that Yahoo's CEO, Marissa Mayer, has started initiatives to get Yahoo back into building its own search technology. As you may remember, Yahoo did have their own search technology until they gave up a few years ago. It was a sad day for the industry when they handed over their keys to search to Microsoft. But now, Marissa, former Googler, is working on something to bring search back. The report said that sources say Yahoo is looking to work on two projects "that could potentially get the company back into algorithmic search as well as search advertising." The projects are named Projects Fast Break and Curveball. Danny Sullivan things it is too late for Yahoo to make a come back: Yahoo can try, but it's too little too late. It's not going to recover in search. http://t.co/ECkaEZaDsR — Danny Sullivan (@dannysullivan) January 31, 2014 But Greg Ste...

Full article: http://www.seroundtable.com/yahoo-search-come-back-18056....

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