03 Feb '14, 2pm

Google Is Not Broken

Google Is Not Broken

In spite of what many think, Google is not broken. But wait , naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point to. Making sense of this landscape can be quite confusing, but that’s what I will attempt to do in today’s post. Firstly, there are two basic reasons why Google can be quite slow to address some of the problems you might find. 1. They Can Afford To Be Thoughtful And Patient Why, you ask? They have dominant market share. Here is the December 2013 market share data from comScore: comScore notes that “‘Explicit Core Search’ excludes contextually driven searches that do not reflect specific user intent to interact with the search results.” In my experience, the practical impact of adjusting fo...

Full article: http://searchengineland.com/google-broken-182246

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