02 Feb '14, 12am

Where Yahoo Might Again Compete In Search: Mobile

that Yahoo pursue a similar “home” strategy on Android. The Aviate acquisition now gives the company that opportunity. Why not maintain Aviaite but with Yahoo branding (e.g., “Yahoo Home/screen”)? The company could also integrate a Yahoo search box into Aviate, effectively “colonizing” Android for Yahoo search. Aviate or “Yahoo Home” would potentially turn Android (Google) devices into Yahoo devices. And it would probably be more widely adopted than Facebook Home because it surfaces rather than buries or hides apps as Facebook Home did. Overall, Aviate is much more useful than Facebook Home.

Full article: http://searchengineland.com/yahoo-might-compete-search-mo...

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