28 Jan '14, 2pm

A Big Day For Federated, and the Birth of Sovrn Holdings via @johnbattelle

A Big Day For Federated, and the Birth of Sovrn Holdings via @johnbattelle

Today marks a big milestone for Federated Media , the company we launched way back in 2005. As you can read here, LIN Media is acquiring Federated Media’s brand and content marketing business , and a new company, sovrn Holdings, Inc . (“sovrn”), has been born. Sovrn will continue to build on what was FM’s programmatic publisher platform, a business based on our acquisition of Lijit Networks back in 2011. When I returned as FM’s CEO in early 2013 after a two-year absence, it was my job to assess where we stood, and how we could most successfully invest our resources. At the time, FM had two distinct business lines: Its pioneering content marketing practice, and its burgeoning programmatic exchange. As readers of this site know well, I’m bullish on both . I love our legacy as one of the creators of modern content marketing and defender of premium independent publishing, and ...

Full article: http://battellemedia.com/archives/2014/01/a-big-day-for-f...

Tweets

Vote for @AthletesBrand at . Vote to help and e...

godaddy.com 03 Feb '14, 12am

Existing Customer Have an account with us? Sign in now. Sign In New Customer New to GoDaddy? Create your account here. Cre...

Did you vote for @eatbeareat today? Let's help ...

godaddy.com 03 Feb '14, 12am

Use of this Site is subject to express terms of use. By using this site, you signify that you agree to be bound by these U...

#FireKyle

godaddy.com 03 Feb '14, 7pm

Existing Customer Have an account with us? Sign in now. Sign In New Customer New to GoDaddy? Create your account here. Cre...

#vote4jamie

godaddy.com 03 Feb '14, 12am

Domains Great names make great sites. Find the perfect name. Manage My Domains Manage My Auctions Find a domain Domain Sea...

Two Big Reasons Why Solar Power is Under Siege

Two Big Reasons Why Solar Power is Under Siege

desmogblog.com 30 Jan '14, 1pm

Forget the U.S. war on coal, that’s not going so well for the team in the charcoal jerseys. The real shooting war has open...

@TeslaMotors

teslamotors.com 01 Feb '14, 5am

A headline from this morning's Denver Post: "Winter storm pounds Front Range overnight." Tesla's Cross Country Rally team ...

Hey everyone #Vote4Jamie daily 2 help his busin...

godaddy.com 06 Feb '14, 8pm

United States - English Choose your Country/Region Argentina - Español Australia - English Brasil - Português Canada - Eng...

Big data privacy is not only expected, but can ...

newsroom.intel.com 10 Feb '14, 6pm

With "Black Friday" nearly upon us, a new infographic from Intel shows that U.S. consumers spend almost $300,000 per minut...

5 contestants. 125 MPH. 6 months salary. Vote n...

godaddy.com 03 Feb '14, 12am

Existing Customer Have an account with us? Sign in now. Sign In New Customer New to GoDaddy? Create your account here. Cre...

Why cybersquatting won't be a big deal in new TLDs

domainnamewire.com 31 Jan '14, 4pm

Cybersquatting is motivated by profit, and it will be difficult to make money cybersquatting on new TLDs. Much of the talk...

Congrats @Seahawks!! Want to watch a great matc...

godaddy.com 03 Feb '14, 2am

Choose your Country/Region Argentina - Español Australia - English Brasil - Português Canada - English Chile - Español Col...