13 Dec '11, 2pm

Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs

Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs

Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here . Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging deeper into the announcement produces new worries and potential new solutions for international SEOs. For instance, whilst it may not have been Google’s intention, they’re presenting this as a “stronger signal than canonicals”, and give scenarios for its use which many did not even know existed as potential danger areas — including me. Google Announces Multilingual Markup Scheme The Two Big Elephants Of Global SEO So, let’s try and walk through this in a logical way so we can all grasp what’s going on. Firstly, there are two bi...

Full article: http://searchengineland.com/googles-new-multilingual-mark...

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