31 Dec '13, 2pm

Year Of The Hummingbird: Our Top SEO Columns Of 2013

Year Of The Hummingbird: Our Top SEO Columns Of 2013

Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt all search activity this past September. SEOs relying on this keyword data were forced to change up their tactics and adjust their strategies to accommodate this development. Semantic search was another hot topic in 2013. Although the Schema.org initiative was launched in mid-2011, the announcement of Google’s new Hummingbird algorithm served as a wake-up call for marketers to start getting serious about structured data markup. With the search engine shifting focus away from keywords and toward user intent, understanding the inner workings of semantic search became a top pri...

Full article: http://searchengineland.com/year-of-the-hummingbird-our-t...

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