31 Dec '13, 2pm

The Global SEO & Content Marketing Landscape

Keyword research: What topics matter to my audience? How are these interests expressed in the form of phrases/keywords? How do these translate into search demand? Can you zoom in on head and tail terms (and groups)? Competitive analysis: Who is your competition for each combination of language, geography and search engine? What keywords is your competition focusing on? Do these matter to your business and your target audience? (If yes, add these to your list of target keywords.) From which sites is your competition getting their backlinks? Are these sites relevant to your business? Does it make sense for the users of these sites to see a link to your content? Content plan: Can your target keywords be incorporated into existing content that you intend to reuse? Be sure not to force these keywords into the content. If not, plan on creating new content. How does the audience ...

Full article: http://searchengineland.com/the-global-seo-content-market...

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