30 Dec '13, 7pm

4 Predictions for Call Tracking in 2014 by @LogMyCalls

4 Predictions for Call Tracking in 2014 by @LogMyCalls

Basic call tracking just doesn’t cut it anymore. Marketers are demanding more data from their phone calls. They’re demanding as much data from their call analytics dashboards as they receive from their web analytics tools. Imagine, for example, if a web analytics tool only provided raw visits and referring source? That would be a very substandard web analytics tool. And yet, that’s basically what regular call tracking provides.

Full article: http://www.searchenginejournal.com/4-predictions-call-tra...

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