30 Dec '13, 7pm

How Video Can Personalize The Social Selling Cycle

How Video Can Personalize The Social Selling Cycle

While selling used to be a one-size-fits-all deal where the company called the shots and the stages of the funnel, now potential buyers are determining what their own funnel looks like and the rules of engagement. Customers want to engage with companies they trust, and video can create a connection to humanize the whole process. Instead of pushing a product, you can demonstrate your willingness to meet a client’s needs and help them find a solution that really works for their unique situation. Jill Rowley, Social Selling Evangelist at Oracle shares amazing advice on the topic and insists that as a sales or marketing professional it’s your job to become an information concierge. In other words, you’ve got to curate information-rich resources to initially attract buyers, and you’ve got to become part of your buyer’s sphere of influence. So how do you do this with video?

Full article: http://www.reelseo.com/video-social-selling/

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