30 Dec '13, 6pm

Things We Online Marketers Could All Improve Upon in 2014 by @highervis

Things We Online Marketers Could All Improve Upon in 2014 by @highervis

I wouldn’t necessarily say link building is becoming less and less important. In fact, it’s becoming more important. That’s why Google is starting to push its Google Authorship features via Google+. They still want to create clear links, but they want to base it all on credibility now, not just the amount of people you’re linking to. The only thing that changed is simply a matter of quality vs quantity. So, it basically goes along with what you meant by evaluating the quality of your writers’ articles along with where they are posting those articles. Just thought that’d be mentioned. I also like your thoughts on conducting a Twitter conversation with your audience, but there’s one caveat: you need to know what your audience thinks about your brand before you do one. JPMorgan learned this the hard way. They didn’t realize the mass public frowned upon most of their business ...

Full article: http://www.searchenginejournal.com/things-online-marketer...

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