30 Dec '13, 3pm

My Must Have Tools of 2014

There are a lot of tools in the SEO space (sorry, couldn't resist :D) and over the years we've seen tools fall into 2 broad categories. Tools that aim to do just about everything and tools that focus on one discipline of online marketing. As we continue to lose more and more data (not provided) and the data we have access to becomes a bit more unreliable (rankings, competitive research data, data given to us by search engines, etc) one has to wonder at what point does access to a variety of tools start producing diminishing returns? In other words, if you are starting with unreliable or very, very inexact data does layering more and more extrapolations on top make you worse off than you were before? Probably. I do think that a fair amount of tool usage scenarios have become less effective (or less necessary) at this point. Consider what were once the cornerstones of indust...

Full article: http://www.seobook.com/seo-tools-for-2014

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