30 Dec '13, 1pm

Why Content Marketing is a Definitive Method for Success in 2014

Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. While "content" is a common term, the past year has consisted of truly digging in and finding the precise definition and methods that go along with it. As a result of this yearlong brainstorm came a good amount of content strategy insights. What We Realized About Content in 2013 Content is More Than Just Text Content doesn't just have to be text. In fact, it can be a lot more than that. Think about the various ways people learn. Some individuals are kinesthetic and hands-on while others are audit...

Full article: http://searchenginewatch.com/article/2320525/Why-Content-...

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