30 Dec '13, 1pm

To Survive You Must Give Google Your Structure Content & Data?

To Survive You Must Give Google Your Structure Content & Data?

Greg Niland, aka GoodROI, posted a thread at WebmasterWorld arguing that if you do not hand over your data and content to Google in a structure format, then you will die a slow death. Greg said: Some of you are probably thinking that using schema or HTML 5 simply makes it easier for the all-evil Google to steal your content. I'll be honest you do have a valid concern but if you ignore it, it will not go away. Your competition will do it and Google will get the content from them and give them the traffic. You need to figure out a new strategy for your site to deal with the current situation so you can incorporate these best practices and still profit. Maybe something like putting the best content behind a paid wall? Get creative! Holding on to old techniques and technology is not a smart idea. It is like insisting on only selling printed newspapers and ignoring the fact tha...

Full article: http://www.seroundtable.com/google-content-survive-17891....

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