30 Dec '13, 2am

Avoid These Dumb AdWords Mistakes When Getting Started with Your First Campaign

Before we begin in earnest to lecture you on the subject of the article, let us reiterate what you surely know already: it is imperative that you have a proper and relevant landing page ready for when people do click on your ads. Without that, you will end up losing money. Period. Now let’s talk about Dumb and how not to be. 1. How Wide is Your Net? Are you targeting all the keywords that came up as being lucrative and ‘buying’ when you did your research? That’s probably not a good idea. You will be spreading yourself too thin, imagining that every keyword will get you conversion, but it doesn’t work that way in real life. Ten percent conversion is high enough, and to get enough customers to make a profit, it makes sense to target a relatively small section of people. If you do this properly, you will be able to attract the maximum number of clicks for a few keywords and, ...

Full article: http://isedb.com/20131204-18067.php

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