29 Dec '13, 6pm

Leading Experts Predict The Content Marketing Trends for 2014

However, whether or not those “engaged users” actually perform the desired action often remains to be seen. In fact, in most cases when users are interacting with “branded content,” they’re not converting or producing any desired action, rather, they’re skimming over the content, liking and sharing, and moving on. More times than not, these shallow, yet viral pieces of content serve no purpose when it comes to actual business objectives, despite their propensity for inflating a brands “vanity metrics” and boosting perceived “user engagement.” So as 2014 approaches and the content marketing craze continues its takeover, we expect to see a lot of new practices arise and different trends come and go. The main thing that we expect to see in the New Year is for marketers to shy away from the cheap, clickbait content that inflates “vanity metrics,” and move more towards creating...

Full article: http://www.searchenginejournal.com/leading-experts-predic...

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Leading Experts Predict The Content Marketing T...

searchenginejournal.com 29 Dec '13, 6pm

However, whether or not those “engaged users” actually perform the desired action often remains to be seen. In fact, in mo...

Leading Experts Predict The Content Marketing T...

searchenginejournal.com 29 Dec '13, 6pm

However, whether or not those “engaged users” actually perform the desired action often remains to be seen. In fact, in mo...

Leading Experts Predict The Content Marketing T...

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