29 Dec '13, 4am

How To Create An In-House Video Commerce Program, With No Budget!? #video

This is a really interesting article. I found a transcript of Jason speaking at the Streaming Media East conference and it gives some additional information that's not in the article. http://www.slideshare.net/jasonarend/jason-arends-streaming-media-east-2010-video-commerce-speech-and-presentaion-transcript They really didn't have a budget for their video commerce program he wanted to develop, even for labor, which he explains in the presentation. The article just doesn't quite make the distinction between the television show and the video commerce program. Either way if you obtained vendor financial support from the start you really wouldn't have to spend a dime on implementing a strategy like this. No matter how you look at it, this is extremely impressive. I've worked in production, marketing and retail for years and I can understand why some of the professionals here t...

Full article: http://www.reelseo.com/in-house-video-commerce-program/

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