28 Dec '13, 9pm

5 #GoogleAdWords Updates from 2013 to Master in the New Year

Last but certainly not least, Google made a substantial change to their Ad Rank formula in October, 2013. Ad Rank is the algorithm Google uses to determine where your ads are placed on search engine results pages, but is also a big factor in how much your ads cost – as well as those of your closest competitor. This is an update every advertiser should strive to understand, due to the major impact it can have on your budget and overall campaign effectiveness.

Full article: http://www.searchenginejournal.com/5-google-adwords-updat...

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5 #Google #AdWords Updates from 2013 to Master ...

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