28 Dec '13, 8pm

Retailers spend record levels on paid search in 2013 holiday season #ecommerce

An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 percent and spending jumped 34 percent globally, according to Kenshoo’s seasonal shopping reporting to date. Global retail click-through rates (CTR) increased 12.8 percent from 2012. Healthy click through rates meant that advertisers realized 27 percent more clicks year-over-year on a 34 percent increase in spend. The shorter selling season meant retailers began ramping spend earlier ahead of the Thanksgiving weekend. According to the Kenshoo report, retailers spent as much on the days leading up to U.S. Thanksgiving in 2013 as they did o...

Full article: http://searchengineland.com/retailers-spending-record-lev...

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