24 Dec '13, 2pm

A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future

‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for the holidays so we can program bid changes and ad scheduling, as well as automate the optimization based on our ROI goals? I promise we’ll check on our campaigns remotely at home.” Bah, Humbug! “Bah, Humbug,” grunted Scrooge as he locked up his office. “We don’t need to spend good money on something that you can do manually. Don’t be a lazy bum.” Tiny Tim’s smile faded “But, sir—” “—but nothing, young man,” replied Scrooge. He turned to the rest of the staff. “Now get back to your bulk uploads and your report downloads. Automation is a dream. We built this very successful paid s...

Full article: http://searchengineland.com/an-sem-christmas-carol-180570

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