20 Dec '13, 12pm

How to Plan Effectively for Content Marketing in 2014

We all know that SEO is evolving . Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Never fear. A well thought out content and PR calendar for 2014 is the engine that will drive your online visibility. Here's how to plan effectively for content marketing in 2014. Let Your Content Plan Be Your Guide A content plan, similar to an editorial calendar, guides the production of your publication schedule. News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news acros...

Full article: http://searchenginewatch.com/article/2320145/How-to-Plan-...

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