10 Dec '13, 6pm

Traffic: How To Analyze Quantity Vs. Quality

Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While it’s great to be bringing in this additional traffic year-on-year, it’s important to analyse this traffic increase against Analytics metrics to ensure that the quality of your traffic is also improving. Are You Checking Your Year-On-Year Data? It is easy to get distracted with week-on-week and month-on-month data, but you really should be looking at the bigger picture and seeing what’s going on year-on-year. If you’re not sure how to go about checking this easily, I suggest using the compare dates feature within AdWords. You’ll find this under the date drop-down and can select the settings as shown below in step 1. Step 2 is then to use the plus expansion boxes to look at your year-on-year data and check what’s going on in your...

Full article: http://searchengineland.com/traffic-quantity-vs-quality-1...

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